In a sea of gym and fitness competitors, the client wanted to reach their target audience (busy, fitness-conscious adults 22-38) and convince them that their gym truly is the best option. 

By highlighting the two most important benefits for this audience, flexible schedules and challenging workouts, I was able to create a piece that clearly laid out what the person would gain by visiting this gym. I created cheeky headlines to appeal to young adults and catch their attention, followed by concise bulleted benefits.

Designer: April Richards