The copy for these SPEC pieces were written during my interview process with Happily Hooked, which later helped land me the job (woo hoo!) I later added my copy to the current page design.

Happily Hooked wanted a new take on an old lead to their offer. By creating two different ideas, I wanted to present options that could be used to hook various audiences.

I decided to take two approaches to this spec piece that focused on different benefits.
SPRING: this approach focuses on growth and how the crocheter can advance their skill when they have better hooks and great patterns.
TIME: this approach focuses on how the crocheter will take advantage of “me time” when they have the supports in place that Happily Hooked offers.