The neighborhood is trying to appeal to couples aged 30-45 who have children and are looking for safe, friendly, and eco-friendly living options. This affordable subdivision wanted to make it clear that prospective families can have all of the green features they were looking for without a hefty price tag.

By writing in a friendly, welcoming tone, I wanted to build trust within the readers and show them how Green Gardens can give them the eco-friendly lifestyle they desire, but with little effort on their end. Highlighting safety, alternate energy, and inclusive neighborhood programs, I painted a picture for families of how their forever home was waiting for them at Green Gardens. 

Designer: April Richards