Some faves to get the juices flowing

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Welcome sequence 101: What it is, why you NEED one, & what to include
Welcome sequence 101: What it is, why you NEED one, & what to include

A welcome sequence is arguably the most important email sequence you need for your biz… but why is it so important? And what do you need to include inside? This post covers reasons why you should always have one so you can get started today.

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Email: 1, Social Media: 0. Why email is still the best marketing tool for entrepreneurs
Email: 1, Social Media: 0. Why email is still the best marketing tool for entrepreneurs

Have you ever wondered if you should focus your marketing efforts on social media or on an email list? One continues to dominate when it comes to successfully building and growing your biz as an entrepreneur. (Hint: it’s email) - here’s why.

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Don’t make these 7 email mistakes!
Don’t make these 7 email mistakes!

Email marketing only works if the emails you’re sending are ones your subscribers want. So much effort goes into list building and collecting those invaluable email addresses, so make sure you keep growing your biz by sending some damn good emails! I’ve seen a LOT of email mistakes and these 7 are a few you definitely don’t want to make.

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How to use benefits to make people care about your offer
How to use benefits to make people care about your offer

When you only focus on highlighting the features of your offer, you’re doing yourself, and your ideal customer or client, a huge disservice. Learn how to find the benefits of your offer, take those benefits even one step further, and talk about your offer in a way that people actually care about.

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Peep some stories in action

Saving a bee from a black widow, calling yourself out on some BS, delicious burritos, crying to Alanis Morissette … There’s literally nothing you CAN’T write about!
And yes, I’ve got emails about all that.

Once upon a time…
There lived a badass bish who had some seriously amazing ideas to share with the world.

But one problem. She didn’t know how to share them.

Oh, hey. It’s you!
You’re that badass!
Nice to meet you 😉

You’ve probably noticed there’s a lot of people “out there” who do what you do, sell what you sell, preach what you preach…
You get it.

So how are YOU going to cut through the noise, find your people, and change lives?

You’re going to do more than what the others are doing.
Prioritize connection.
Share your stories.
Be you.

That’s how.

“But what if I don’t have any exciting stories to tell?”

PERFECT. Because guess what?
Your lived experiences, insights, ah-ha moments, and random ideas are what people in your community are actually looking for.
This is how you relate to people, build trust, and create stronger connections.

Your stories are 100% YOU.
And that’s what they came for, isn’t it?

So, your “boring,” everyday life…

An image of flowers in front of a vast field at sunset
A Birdseye view of a woman sitting on the edge of a bed with a book and coffee in her lap

“But what if I don’t have any exciting stories to tell?”

PERFECT. Because guess what?
Your lived experiences, insights, ah-ha moments, and random ideas are what people in your community are actually looking for.
This is how you relate to people, build trust, and create stronger connections.

Your stories are 100% YOU.
And that’s what they came for, isn’t it?

So, your “boring,” everyday life…

An image of flowers in front of a vast field at sunset
A Birdseye view of a woman sitting on the edge of a bed with a book and coffee in her lap

And if you’re wondering…

Who the hell is behind all of this story-driven obsession?
Hi, it’s me.

I’m Jess - copywriter, storyteller, and nature nerd (could you tell by the site?)

After some deep reflection and 1.5 years of literally changing my entire life, I came to realize one thing. Connection is where it’s at. And thank GOODNESS the online biz world is starting to get that too.

One of the most powerful, most effective ways for YOU to create that connection and grow your biz?
Sharing your stories, loudly and proudly, in your emails.

Oh! And if you’re looking for an easy way to actually see HOW to do this, you can take a peek at mine 😏

Education, entertainment, and email examples, sent straight to your inbox (and of course, you can unsub at any time).

    YOUR BRAND

    YOUR BRAND

    Take a minute to write an introduction that is short, sweet, and to the point.

    Your stories, your insight, your experiences…
    it all comes togeth    er to
    create the backbone for your brand.

    There are thousands of people who do what you do, sell what you sell.

    But they’re not you. 

    In a world where people long for true connection and understanding,
    your stories will create the trust they’ve been looking for.

    With your stories, you’ll stand out.

    • Her storytelling draws them in so they can’t help but want to know what’s coming next

      Jess has actually created a personal relationship with our “test” mailing list. Her storytelling draws them in so they can’t help but want to know what’s coming next. She’s turned a fairly dead list into an active sales list with a great response rate.

      Margaret Kavanagh | Happily Hooked

    • Clearly explained why she was making the recommendations so I could replicate the knowledge in the future.

      Jess helped me with my welcome email sequence for my new business. She made sure that my story was accurately portrayed in my email while also cutting down on sentences that were written poorly and too lengthy.

      She was a pleasure to work with! Very quick with her replies and clearly explained why she was making the recommendations so I could replicate the knowledge in the future.

      Robi Lei | Canva & Content Coach