To encourage people to sign up for D&J Yoga emails, we offer them a free course that’s delivered in the first email. Then, while continuing to touch on the importance of the topic within that course, we also start sharing more about who we are, why the Ashtanga tradition is so powerful, and why we are the right teachers for you. The last couple emails also upsell to a more comprehensive course that would allow readers to continue their learning where the freebie left off and continue to deepen their practice with David and Jelena. 

The emails are rooted in storytelling, relatable moments, and education to help readers feel how much D&J love what they do and how they’re grateful to be supporting you in your Ashtanga journey.