Here’s an example of a sales sequence I did for DJY. They opted to do a little pre-holiday sale the weekend before BFCM, as a way to help their audience prepare for the chaotic holiday season with a little extra support for their yoga practice.

We decided to play with design elements in some of these emails, when typically they’re just plain text (as seen in email 2), as a way to quickly capture attention and drive to the sale

While we didn’t run any ads for this sale, we utilized their huge social media presence in addition to this email sequence sent to over 65k subs