David & Jelena Yoga Nurture Emails
D&J Yoga sends weekly nurture emails that touch on that week’s newest YouTube video, give readers a little extra background/storytelling around the video’s content, and encourage them to click to watch. Our goal is to continue showing subscribers reasons why David and Jelena should be their to-go teachers by building trust and reinforcing the supportive and accessible style of teaching they get from D&J.
These emails are simple, plain text emails with hyperlinked copy and a thumbnail image of the YouTube video.
How are you sharing YOUR stories with the people in your community? Emails packed with story help you become more relatable, yes, but they also build trust and authority. They fill your readers’ inboxes with value, education, new perspectives, and exciting takeaways. Are you tapping into this powerful tool?