Though D&J Yoga is more established as the to-go experts for the physical practice of Ashtanga, they created a great course for beginners to help them experience pranayama and meditation. For this launch, we created a handful of assets within the funnel to help people understand the benefit of what’s taught within the course and encourage them to purchase.

Instead of opting for paid ads, we decided to reach out to their large audience in a few ways. Organic outreach was done primarily through Instagram posts and stories, utilizing Manychat to push interested people to the landing page. We also created a sequence to promote the course to their email list with an exclusive discount to celebrate the launch of the course.

Below you’ll find the landing page I wrote to sell the course, as well as the email sequence I wrote to promote it.