Lorena came to me with a vision in mind — a full, fresh rebrand that really spoke to her Latina roots and her desire to help women entrepreneurs stand out in their design and branding. First, we worked together to create a strong brand voice, pairing a little bit of sass and a little bit of tropical verbiage, with a whole lot of compassion and understanding for women who are doing good things in this world. Then, taking an agency approach, we created messaging around the benefits and desires of Lorena’s target audience, honed in on her various offers, and really defined who she is a designer — and why she’s the right fit for her prospective clients.