Cotl Welcome Sequence
New subscribers are welcomed into the email list with a free guide that helps them understand how to choose the perfect caretaker for their pet, should something happen to them.
We then move on to give them more information about how Cotl supports them, and their chosen caretaker, so their pet receives the care they’ve come to expect, no matter what. We invite readers to explore what a Cotl pet includes and give them ways to request more information as well.
Are people greeted with a welcome sequence the moment they sign up for YOUR emails? Emails packed with story help you become more relatable, yes, but they also build trust and authority. They fill your readers’ inboxes with value, education, new perspectives, and exciting takeaways. Are you tapping into this powerful tool?