Cotl is a new type of service for pet parents to get for their pets. It’s essentially a safety net that keeps them safe, loved, and cared for, no matter what happens to their owner. In any kind of emergency, whether it be a temporary injury or a loss of life, a Cotl plan includes legally binding documents that state who the pet’s new caretaker will be, what their special savings fund can be used for, what meds or special care need to be maintained, etc.

We started this weekly newsletter from scratch with some main ideas and pillars in mind–all for the purpose of uniting this community of “crazy pet parents” and helping them feel more connected to each other, and their pets. 

This newsletter isn’t filled with quick tips and tricks or other surface-level information that they can find anywhere. It’s a special blog-style email packed with value. Some weeks, we share stories that highlight the bond pet parents have with their pets. Other weeks, we dive into hot topics in the pet world or educational topics that’ll help humans and their pets form closer bonds.

Our goal is to help pet parents feel seen, understood, and a little more connected to the fellow humans that would do anything for their pets. We aim to build trust, while reminding that without us, our pets may face an uncertain future–and that’s exactly what Cotl works to prevent.

In addition to writing, I also put these emails into design using Canva and Kit.