The aspirin company formulated a new product and wanted to reach a specific audience: professional adults ages 35-50 that often experience stress headaches due to juggling many responsibilities and tasks. They want these adults to visit the website to learn more about stress headaches and prevention tips, leading them to eventually purchase the product.

By focusing on three likely scenarios these adults face, I wanted to create copy that connects them to the real problems they are dealing with. By seeing themselves in the ad through a hectic workplace, a day that doesn’t stop moving, and the ever-growing to-do list, my goal was to show them that Bayer understands their busy lives and is the solution to the headaches they have because of it.

Designer: April Richards